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Building Teams That Match Your Brand Identity: A Guide for Businesses
What's New

Building Teams That Match Your Brand Identity: A Guide for Businesses

In business, your people are your brand. They’re the voices customers hear, the hands that deliver service, and the personalities that leave lasting impressions. When your team reflects your brand’s values, every interaction becomes an opportunity to strengthen trust. When they don’t, it can create costly disconnects—where the promises in

How to Reduce Average Handle Time Without Hurting Customer Satisfaction
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How to Reduce Average Handle Time Without Hurting Customer Satisfaction

In customer support, it’s tempting to think that faster is always better. After all, time is money, and reducing how long it takes your team to resolve each issue should save both. But here’s the truth: if you cut Average Handle Time (AHT) too aggressively, you could also cut into

Scaling Globally? Here’s What to Look for in a Multilingual Contact Center
Tips & Tricks

Scaling Globally? Here’s What to Look for in a Multilingual Contact Center

“Hello, how can I help you today?” Imagine hearing that in perfect Spanish, Mandarin, or Arabic—whichever language your customer feels most comfortable in. That simple switch can turn a confused buyer into a loyal customer. In today’s global market, offering support in just one language is no longer enough. Businesses

7 Essential Skills Every Contact Center Agent Needs to Succeed in the Tech Industry
Tips & Tricks

7 Essential Skills Every Contact Center Agent Needs to Succeed in the Tech Industry

Your Product is Powerful—Your People Make it Unstoppable Let’s face it: In tech, even the most innovative product can fall flat if the support behind it isn’t strong. Picture this—your customer just hit a bug during a critical product demo. They reach out, expecting frustration. But instead? They’re met with

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